Digital Experience & Growth

Attract relevant prospects, improve inquiries, and measure marketing performance.

We build fast, credible websites and run the marketing around them, measured against inquiries and pipeline rather than clicks alone.

SearchPaid adsContentEmailReferral Inquiries Qualified Not qualified Customers In pipeline band widths are illustrative SearchPaid adsContentEmailReferral Inquiries Qualified Not qualified Customers In pipeline band widths are illustrative
Illustration: from channel to customer, measured in your CRM.

Digital Experience & Growth services

Website Design & Development

Accessible, fast websites that explain what you do and make it easy to get in touch.

You receive: Design, build, content structure, analytics setup and handover.

Discuss Website Design & Development

Search Engine Optimization

Technical SEO, content and international search for the markets you sell into.

You receive: Technical fixes, content plan and search reporting.

Discuss Search Engine Optimization

Paid Advertising

Search and social campaigns planned around qualified inquiries.

You receive: Campaign structure, tracking, creative testing and reporting.

Discuss Paid Advertising

Content & Social Media Marketing

Useful content that answers your buyers’ questions and supports sales conversations.

You receive: Content plan, articles, social posts and performance review.

Discuss Content & Social Media Marketing

CRM & Marketing Automation

Lead capture, routing, nurture emails and follow-up tasks connected to your CRM.

You receive: Forms, routing rules, nurture sequences and CRM fields.

Discuss CRM & Marketing Automation
Marketing performanceMarketing and CRM modelDemonstration, synthetic data

Marketing performance

Website, advertising and CRM data joined by campaign

Quarter
48,210
Website sessions
+12% vs. Q2
340
Inquiries
+14% vs. Q2
155
Qualified leads
+14% vs. Q2
$522
Cost per qualified lead (paid)
−1% vs. Q2

Inquiries by week

010203040W1W3W5W7W9W11W13

Lead funnel

Inquiries340Qualified leads155Opportunities69Won26

Qualified leads by channel

Organic search61Paid search38LinkedIn ads22Email nurture19Referral15

Channel detail

ChannelSpendInquiriesQualifiedCost per qualified
Organic search—14261—
Paid search$18,4009638$484
LinkedIn ads$12,9004122$586
Email nurture—3719—
Referral—2415—
Total$31,300340155
Demonstration report with synthetic data. Cards show sessions, inquiries, qualified leads and cost per qualified lead. Charts show weekly inquiries, the lead funnel, qualified leads by channel and a channel table. Use the quarter buttons, or select a channel bar, to filter the report.
Demonstration

Measured on inquiries and pipeline

We connect website, advertising and CRM data so you can see which activity produces qualified leads. Tracking follows the consent rules of the markets you sell into; your legal team confirms the policy.

See the demonstration

Ways to start

Every Digital Experience & Growth engagement can start as an assessment, a focused project or ongoing support.

Assessment & Roadmap

For when you know there is a problem but not yet the right solution.

  • Interviews and system review
  • Prioritized opportunities with effort and risk
  • Recommended architecture or approach
  • A phased roadmap you can act on with or without us
Discuss an assessment

Ongoing Support & Optimization

For keeping what we built reliable and improving it over time.

  • Monitoring and issue resolution
  • Response times set out in your service-level agreement (SLA)
  • Regular improvement backlog
  • Periodic performance reviews
Discuss ongoing support

We price each engagement after the discovery call, based on agreed scope. Software licenses, cloud consumption and advertising spend are billed by those providers directly and are separate from our fees.

Technologies We Work With

We recommend tools based on your existing systems, skills and licensing.

Data platforms

Microsoft Fabric, Azure Data Factory, Azure Synapse Analytics, Azure SQL, Databricks, Snowflake

Analytics and BI

Power BI, semantic models, DAX, Power Query, Excel

AI and automation

Azure OpenAI, Azure AI Foundry, Azure AI Search, Power Automate, Copilot Studio, Python

Applications and CRM

Dynamics 365, Salesforce, HubSpot, Microsoft 365, SharePoint, APIs and webhooks

Web and marketing

Modern web frameworks, Google Analytics 4, Google Ads, LinkedIn Ads, Search Console

Engineering practice

Git, CI/CD pipelines, infrastructure as code, automated testing, monitoring

TriAxiom Tech is an independent consulting and implementation provider. Product names are trademarks of their owners and are listed to describe the technologies we work with. We do not hold partner status with these vendors.